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Fifth App - Privacy Policy
Effective Date: June 1, 2025

Welcome to Fifth (“we,” “us,” or “our”). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our mobile application (the “App”) and related services.

By using the App, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the App.

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1. Information We Collect

a. Information You Provide to Us

  • Account information (e.g., username, email, password)
  • Design submissions and other user-generated content
  • Participation in challenges, feedback, or support requests

b. Automatically Collected Information

  • Device information (device type, OS, app version)
  • Usage data (in-app behavior, features used, crash logs)
  • IP address and country (for analytics or legal compliance)

c. Optional Information

  • Profile pictures or bios (if applicable)
  • Social media handles (for sharing or tagging designs)

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2. How We Use Your Information

  • Provide and improve the App and services
  • Personalize your experience and rewards
  • Administer design challenges and competitions
  • Communicate with you (e.g., notifications, updates, support)
  • Ensure safety, security, and legal compliance
  • Analyze usage to enhance features and engagement


Cookies and Tracking Technologies
Although Fifth is a mobile app and does not use traditional browser cookies, we may use mobile identifiers and technologies similar to cookies, such as device identifiers, software development kits (SDKs), tracking pixels, and local storage, to collect usage and interaction data.

These technologies help us:

  • Understand how users interact with the app
  • Improve performance and usability
  • Enable features like saving preferences
  • Measure the effectiveness of campaigns or promotions

We use third-party analytics tool Firebase to help us analyze usage data. These providers may collect information sent by your device, such as app usage, device type, operating system, and general location data.

If required by law (such as in the European Union), we will ask for your consent before enabling non-essential tracking technologies. You can manage your preferences in the app’s settings or by contacting us at [email protected]


Firebase Analytics
We use Firebase Analytics, a service provided by Google LLC, to collect anonymized usage data and help us understand how users interact with our app. This includes information such as screen views, session durations, device and OS type, language settings, and general location (based on IP address).

This data helps us improve the performance, usability, and design of the app. Firebase does not collect personally identifiable information unless we explicitly configure it to do so (which we do not). You can learn more about how Google uses this data by visiting https://policies.google.com/privacy.

In some regions, we may ask for your consent to use these tools, and you can withdraw your consent at any time by contacting us at [email protected]

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Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing the Service, complying with our legal obligations, resolving disputes, and enforcing our agreements.

In general:

  • Account-related information is retained as long as your account is active (or for a reasonable period thereafter in case you return).
  • Analytics and usage data may be retained for internal analysis for up to 24 months, unless otherwise required by law or for legitimate business needs.
  • User-generated content (such as designs) may be stored indefinitely, unless you delete your account or request its removal.

We will delete or anonymize data when it is no longer needed for the purposes for which it was collected, unless we are required by law to retain it.

You may request deletion of your data at any time by contacting us at [email protected]

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3. Sharing Your Information

We do not sell your personal information. We may share it with trusted third-party service providers who help us operate, analyze, and improve the Service. These providers are only permitted to access and process your information on our behalf and under strict data processing agreements.

Our current service providers include:

  • Google Firebase – for analytics, performance monitoring, and crash reporting
  • Amazon Web Services (AWS) – for app infrastructure and secure data storage

Some of these service providers may be located outside the European Economic Area (EEA), including in the United States. When we transfer personal data internationally, we do so in accordance with applicable data protection laws. This includes using safeguards such as the European Commission’s Standard Contractual Clauses (SCCs) and ensuring providers meet high standards of data protection.

You may contact us at [email protected] for more information about specific safeguards or our data transfer practices.

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In addition to the above, we may share personal information:

  • With service providers who help us operate the App
  • With brand partners, only with your consent, if your designs are selected
  • If required by law or to enforce our Terms of Service
  • If we are involved in a merger, acquisition, or asset sale

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4. Your Rights and Choices

Depending on your region, you may have rights to:

  • Access or correct your personal data
  • Delete your account and associated data
  • Opt out of non-essential communications


GDPR (EU/EEA users)
If you are located in the European Union, the European Economic Area, or the United Kingdom, your personal data is processed in accordance with the General Data Protection Regulation (GDPR) and applicable local laws.You have the right to access, correct, delete, or restrict how we use your personal data, as well as the right to data portability and to object to certain processing activities. You also have the right to lodge a complaint with your local data protection authority.

CCPA (California users)
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, use, disclose, and sell (we do not “sell” your data in the conventional sense). You may also request deletion of your personal information or opt out of its use for certain purposes.

International users
Regardless of your location, we are committed to upholding your privacy rights and handling your data in accordance with applicable regulations. By using our service, you consent to the transfer and processing of your data in Sweden and other countries where our service providers operate.

To exercise these rights, contact us at: [email protected]

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Managing Consent

When you use Fifth, you may be asked to provide your consent for specific data processing activities, such as sharing anonymous usage data through analytics or enabling personalized features. You can give or withhold consent during onboarding or in the app settings where available.

You have the right to withdraw your consent at any time. Withdrawing consent will not affect the lawfulness of any processing we carried out before your withdrawal. To manage or revoke your consent, you can:

  • Adjust preferences in the app’s settings (where applicable)
  • Contact us directly at [email protected]

If you choose to withdraw consent, certain features of the app may not function as intended, but your access to the core service will not be restricted.

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5. Children’s Privacy

Fifth is intended for users 13 years or older. We do not knowingly collect personal data from children under 13. If we discover such data, we will delete it promptly.

To support this, we require all users to affirm that they are at least 13 years old during onboarding before accessing any part of the app, including when using the app without creating an account.

Compliance with Children’s Privacy Laws
‍We do not knowingly collect personal data from children under 13 years of age in compliance with the U.S. Children’s Online Privacy Protection Act (COPPA). Similarly, we do not knowingly collect data from minors under the age of digital consent as defined by applicable laws in other jurisdictions (e.g., under 16 in parts of the European Union under GDPR-K). If we become aware that such information has been collected inadvertently, we will promptly delete it.

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6. Data Retention

We retain your data as long as your account is active or as needed for legal or operational purposes. You may request deletion at any time.

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7. Security

We use reasonable measures to protect your information, but no method of transmission or storage is 100% secure. You use the App at your own risk.

Data Breach Notification
In the event of a data breach involving your personal information, we are committed to notifying affected users and relevant authorities as required by applicable law. When legally mandated, we will notify within 72 hours of becoming aware of the breach and take steps to mitigate potential harm.
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8. International Users

If you access the App from outside our primary country of operation, your data may be transferred to and stored in a country with different data protection laws.

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9. Third-Party Services

The App may link to third-party platforms (e.g., Instagram, TikTok). We are not responsible for their privacy practices. Please review their policies.

We may use third-party service providers such as Google Firebase (for analytics and crash reporting) and Amazon Web Services (for infrastructure and hosting). These providers may process your personal data on our behalf in accordance with applicable privacy laws and are bound by contractual obligations consistent with our Privacy Policy.

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10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you via the App or email.

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11. Contact Us

If you have questions or concerns about this Privacy Policy, contact us at:

Fifth
Berg & Bignert AB, Kullavägen 24, 23251 Åkarp, Sweden
[email protected]

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Copyright 2025 Berg & Bignert AB, Sweden

Your privacy matters

This policy explains how Fifth collects, uses, and protects your information when you use our app and services.

Fifth App - Terms of Service
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Effective Date: June 1, 2025

Welcome to Fifth!
These Terms of Service ("Terms") govern your use of the Fifth mobile application and related services ("Fifth", "we", "our", or "us"). By using Fifth, you agree to these Terms. If you do not agree, please do not use the app. By using the App, you agree to the practices described in this Terms of Service. If you do not agree, please do not use the App.


1. Use of the Service‍
Fifth is a platform for creative expression centered on fashion design. You may use the Service to create, share, and participate in design challenges featuring brand-sponsored and in-house assets. You agree to use the Service only for lawful purposes and in compliance with these Terms.
By accessing or using any part of the Service, you agree to be bound by these Terms and our Privacy Policy. If you do not agree to all the terms and conditions, then you may not access the Service.



These Terms apply to all users of the Service, including those who use the app in guest mode without creating an account. By using the app in any way - whether by signing up, signing in, or continuing without an account you confirm that you are at least 13 years old and agree to be bound by these Terms and our Privacy Policy.

2. User Accounts and Security
To use Fifth, you may be required to create an account. You agree to provide accurate information and keep your login credentials confidential. You are responsible for all activity under your account.



Even if you do not create an account, your use of the Service still constitutes acceptance of these Terms and our Privacy Policy. All users, including guest users, are expected to comply with these Terms while using the app.

‍3. Content Ownership and License
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3.1 Your Content
You retain ownership of the designs and creative content you create on Fifth (“Your Content”). By submitting Your Content, you grant Fifth a worldwide, royalty-free, sublicensable, and transferable license to use, display, distribute, reproduce, modify, and publicly perform Your Content within the Service and related marketing and commercial activities.

‍3.2 Brand and Fifth Content
‍Brand-owned assets and Fifth-created content remain the property of their respective owners. You may not use these assets outside the Service without permission.

‍3.3 Commercial Use and Revenue Sharing
‍If Fifth enters into a separate agreement with you to produce or monetize your designs (e.g., merchandise, NFTs), the revenue will generally be shared with you on terms agreed upon at that time.

4. Virtual Currency, Purchases & Monetization
‍Fifth includes in-app purchases such as virtual currency, season passes, and special challenge access. All purchases are final and non-refundable except where required by law. Virtual currency and season passes have no monetary value outside the app and cannot be exchanged for real money unless explicitly stated.

‍5. User Content and Intellectual Property Rights
‍You agree that you are solely responsible for Your Content. By submitting Your Content, you represent that you own all rights to it or have the necessary permissions, and that it does not infringe on any third-party rights. You grant Fifth a license to use Your Content as described in Section 3.1.
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6. User Conduct and Prohibited Uses
‍You agree not to use the Service to:
• Harass, threaten, or harm others
• Post offensive, defamatory, or illegal content
• Impersonate others or misrepresent your identity
• Interfere with the Service’s operation or security
• Engage in fraudulent or abusive behavior
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7. Community Conduct & Content Guidelines

7.1 Acceptable Use
‍Respect the community by refraining from hateful, discriminatory, sexually explicit, or otherwise offensive content or behavior.

‍7.2 User Interactions
‍When messaging or commenting, communicate respectfully and avoid spam or unsolicited promotions.

‍7.3 Content Moderation & Enforcement
‍Fifth may remove content or suspend accounts that violate these Terms. We reserve discretion to maintain a safe, inclusive environment.

‍7.4 Reporting Violations
‍Report inappropriate behavior or content through the app or support channels for timely review.

8. Age Requirements & Parental Consent
‍The Service is intended for users aged 13 and older. Users under that age of must have parental or guardian consent.
Parents acknowledge responsibility for their minors’ use of Fifth, including any in-app purchases.
Fifth complies with regional age requirements and privacy laws and will remove accounts found to be in violation.

‍9. Account Suspension, Termination & Data Handling

9.1 Suspension or Termination by Fifth
We may suspend or terminate your account for violations, inactivity, or risks to our community or platform.

9.2 Termination by You
You may delete your account via the in-app “Delete Account” feature. Upon deletion, personal data will be handled per our Privacy Policy.

9.3 Data Retention
We retain data as necessary to provide services, comply with law, and enforce these Terms.

‍10. Disclaimers, Limitation of Liability & Governing Law

10.1 Disclaimers
‍The Service is provided “as is” without warranties of any kind.

10.2 Limitation of Liability
‍Fifth is not liable for indirect or consequential damages related to your use of the Service.

‍10.3 Indemnification
‍You agree to indemnify Fifth for claims arising from your violation of these Terms.

‍10.4 Governing Law and Dispute Resolution
‍These Terms are governed by the laws of Sweden. Disputes shall be resolved in the courts of Stockholm, Sweden.

‍10.5 Changes to Governing Law
‍We may update governing law and jurisdiction to reflect changes in our legal structure, with notice provided via app or website updates. Continued use after changes constitutes acceptance.

‍11. Contact Us
‍If you have questions or concerns about this Privacy Policy, contact us at:
Fifth - Berg & Bignert AB, Kullavägen 24, 23251 Åkarp, Sweden

Email: [email protected]

© 2027 Berg & Bignert AB
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